The My Child New Beginnings shop is the village store in the town, and it has five tabs. The one thing to know before you open it is that the stock rotates: a product is not necessarily on the list at the moment you look, which is why the backpack and the goldfish take so much hunting.
On this page
Where the shop is
The shop is the store in the town, reached from the town map. It opens once the story has progressed far enough, which is also when the town itself opens up for odd jobs.
My Child New Beginnings shop: the five tabs
Since the mobile update that reorganised the store, the tabs are:
Clothing
Food
Toys
Furniture
Pet/Aquarium
The tabs are only a browsing aid. The stock behind them still rotates, and the school backpack only shows up after you page through the Clothes tab - the full buying steps are here.
Stock rotates
Page through the list. The backpack only shows up after you page through the Clothes tab.
Refreshing swaps the food and toy listings. It changes what you see, not what you have already bought.
On mobile, a normal refresh is a rewarded ad. Watching an ad is the normal way to roll the list again.
If a refresh seems stuck, clear the cache and log back in.
Two items are worth hunting for because they are not ordinary purchases: the school backpack, which the child cannot start school without, is one of the two shop items you buy and then have to wait for a chapter trigger. Those buying steps are here.
The daily shop reward
The village shop gives out a daily reward of coins and tokens, so opening it once a day pays for itself.
The Clothing tab
The child's clothes and accessories live here, and the backpack sits on a later page marked with a book icon. How to buy, wear and mend the outfits is here.
The Pet/Aquarium tab
The goldfish is bought here. It has to be rolled into the list, so expect to refresh more than once. The whole goldfish routine is here.
The Furniture tab
Furniture bought in the shop joins the list you place from the top-left icon in the house. What can be placed where is here.
What the shop does not carry
On Steam the base edition already unlocks more than 30 premium decorations and more than 30 premium outfits and decorations, so the shop is not the only source of home items there. On mobile the same content is sold as cosmetic packs, and the store has also restocked the village shop with new clothing and furniture over several updates - including the blue kitchen counter that had been missing.
FAQ
Why can I not find an item in the village shop?
Stock rotates, so an item is not necessarily on the list at the moment you look. Refreshing swaps the food and toy listings, and the school backpack only turns up after you page through the Clothes tab.
Does the Steam edition include premium decorations?
Yes. The Steam edition unlocks more than 30 premium decorations and outfits, which are sold separately as cosmetic packs on the mobile build.